"Amanda’s approach is pragmatic and balanced – just like the diets she recommends. She is not evangelical, there is no attempt to convince us or convert us, rather she is simply sharing with us what she has learned, empowering us with the information we need to make up our own minds, and offering us the tools we need to apply this approach to our lives should we wish to do so. She is an inquisitive, rigorous healthcare practitioner with a clear understanding of the real world and the challenges we all face in our daily lives."
Amanda is a nutrition expert, broadcaster, writer and consultant whose passion for her subject coupled with her professional and engaging approach have made her a media's favourite and respected businesswoman.
In television she is an established presenter, with a back catalogue of programming for BBC, ITV and satellite channels that spans a decade. She has published three books, the most recent of which, "Eat, Fast, Slim" has just been released.
She is a registered nutritionist with BANT, a senior associate of the Royal Society of Medicine and a member of the Guild of Health Writers. She is in great demand as a consultant and guest speaker across a diverse range of sectors. Her background in business (in the technology sector), international-level sport and media has created a unique profile in the wellbeing industry that has led to her being labeled as "one of the health industry's most effective communicators."
Her business portfolio is has grown rapidly in the last five years, and her combined experience for technology and health brought her into partnership with Bill Dobbie, one of the UK's most successful digital entrepreneurs for her online weight loss venture:
Since it's launch in 2011, diet has won the support of many GP's and the use of technology has recently been nominated for an industry award.
For corporate wellbeing projects Amanda often collaborates with MBV365, a successful city-based consultancy with clients including Black Rock, NHS and Sunseeker.
In her spare time Amanda is a keen skier, ad-hoc runner and devoted yogi. She trained in yoga during a sabbatical spent in an Indian ashram. She is also an ex-international badminton player. Amanda is 38, married and lives between Edinburgh and London with her husband and their family of children ranging in age from age 3 to 18.
- BA Communications, Napier University
- Dip Nutritional Therapy, Registered Nutritionist with BANT (British Association of Nutritional Therapy).
- Current: MSC in Obesity Science at Robert Gordon's University, Aberdeen.
Amanda has worked as an advisor with the Scottish Government's Curriculum for Excellence panel on food and health.
Amanda has various charity roles, almost all of which have the collective theme of supporting health initiatives or family-based projects. She has recently been signed up to host the Mary Portas "Living and Giving" fashion show.
"Amanda is always an inspiration as she combines true professionalism with enthusiasm, intelligence and knowledge."
- Ian Marber, Nutritionist and Author